VIDEO: Fiat Airs first U.S. Commercial for the new 500

Fiat has released the first U.S. commercial featuring it's 500 super-mini urging buyers to "live their life with passion". Priced at $15,500, which should certainly test your passion tolerance, the 500 will be available at 130 dealerships across the country with a 101 hp 1.4-liter MultiAir four-cylinder engine. Check out the video after the break to see if you can resist Fiat's Jedi-like mind-control techniques.
The little Cinquecento will have both manual and automatic transmissions and the all-important for the U.S. market, XXL cup-holders as standard. Customers can choose between three trim levels – Pop, Sport and Lounge, and numerous exterior and interior color combos.